Why digital is killing the analogue star

Every generation has a set of beliefs that appears self-evidently true.

And one of today’s most popular truisms is that digital’s killing the analogue star. It’s time to transform, they say, or die.

But the problem with self-evident truths is that often we accept them without necessarily embracing them. And that’s because they are not always as wholly self-evident as they first might seem.

And while all of us recognise the need to transform, how many of us completely understand what it means: where does the complexity start and where could it actually lead?

Download our exclusive paper now to find out where we are, where we’re going, why it’s utterly vital we get there.